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Its all about budget restraints, said Herring,
who served for 11 years as managing director of the New Federal
Theatre on Grand Street. More money, more activity.
Herring said she and her staff, who operate on a $500,000 budget,
market the centers productions to Lower Manhattan by placing
pamphlets in stores and apartment buildings and by attending community
meetings. But she and others said that it likely would take star
power to draw local audiences to a theater that must compete
with Manhattans big-name venues.
I wanted to bring in the Four Tops or the Temptations. That
was $30,000 plus Id have to supply the band. They had to fly
first class. They had to have a suite. It would have been a hoot,
but when I started calculating, it wouldnt be possible. No
one could afford to come.
Here we have a facility in our neighborhood that, if the
director had a bigger budget, she could commission new work, support
artists and have more recognizable names, said Liz Thompson,
executive director of the Lower Manhattan Cultural Council (LMCC).
Its about supporting the artist.
The theaters, which opened with the college in 1984, are meant
first to serve the students. The college has a theater program and
uses the space for other activities, including two months of student
registration.
But the performance centers multiple guisesas college
space, rental space, and theatrical performance space for occasional
offeringsmay also blur its public image.
If you dont have a budget with programming its
hard to make a splash with it, said Amy Chin, whose Chinese
Folk Dance Company this month, for the 12th year, presents its dance
celebration of the Chinese New Year at the Tribeca Performing Arts
Center. If you have body builders one week and Chinese dancers
the next, what is the public supposed to think? Id get confused.
The centers mandate is to provide multicultural programming,
reflecting BMCCs diverse and largely minority student body.
(Students, Herring estimated, make up about 10 percent of the audience.)
But it is broad enough, BMCC officials said, to include a range
of offerings to satisfy everyone.
Our mandate is to bring in programming that would serve our
students and the community, said Sadie Bragg, BMCCs
vice president for academic affairs. We want to be a viable
alternative to people for a theater Downtown.
What kind of programming would that be?
Said Herring: I need this community to stand up and say what
they want to seeand support.
The college plans to solicit community opinion this summer through
focus groups, Herring said. In the meantime, she recently reached
out to a group of six Lower Manhattan dance companies in an effort
to bring local artists to the centers offerings.
Downtown Dance PartnersBattery Dance Company, Jane Comfort,
Amy Chins Chinese Folk Dance Company, Karole Armitage, Risa
Jaroslow and Molissa Fenleywill share billing next fall in
a series of performances at the center.
For most of them, it will be their first appearance on the Tribeca
Performing Arts Centers stage.
Jonathan Hollander, whose Tribeca-based Battery Dance Company has
been appearing at two midtown venues for years, said that its
about time.
There are a lot of people who believe that Lower Manhattan
is the outreaches, he said. That is not the message
I should be listening to.
Those who would like to see cultural institutions help revive Lower
Manhattan often mention big names like the 92nd Street Y and City
Operapowerful programming engines, as Carl Weisbrod,
president of the Alliance for Downtown New York, puts it.
But some look at the Tribeca Performing Arts Center and say it
is also worth remembering what is close to home.
While committing capital dollars, we should examine the resources
we have, said Liz Thompson, of LMCC. You have to send
dollars to the artists that make a building great.
Battery Dances Hollander agrees. Even if they want to
build something special Downtown, shouldnt phase one be to
build what is already here and make it fantastic?
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