Hopefuls Await Word on Arts Festival

by Carl Glassman

Dale Evans is a graying, modest-spoken man with an easy smile and gentle manner. There is not a hint of bravado in his voice when he talks of his fledgling enterprise, the Tribeca Arts Festival.

Festival director Dale Evans outside the building that houses the festival office. Photo: Carl Glassman

"If you compared us to De Niro's operation, we're a struggling, dirt poor festival," he said, seated in a Broadway office in Tribeca. "We're little people doing a lot of little things that add up to a big effort."

But if Evans were to fulfill all that he has promised, the Tribeca Arts Festival would be anything but modest, with plays, poetry, dance, comedy and runway fashion shows as well as art exhibits, luncheons, gala dinners and more, in venues around Manhattan, from Dec. 3 to 19. "Now it looks like it will spill over into January as well," he noted.


Those plans seem especially ambitious for a man who calls himself a "broken down actor" and former web designer from Los Angeles who most recently sold his pen-and-ink drawings on New York City streets. This summer he launched a web site for pet owners-newyorkpets.com-that soon turned into the "sponsor" of the Tribeca Arts Festival.


In an email blitz that began in August, Evans solicited participants of every artistic bent, from dancers, hip- hop artists and actors, to graphic artists, poets and belly dancers. Many of those who signed up were lured by the offer of a "merit grant" that would pay for air fare, accommodations and, in some cases, performance fees.

Some who were chosen declined to accept, saying they had grown suspicious of the event, which asked for a $100 registration fee (U.S. postal money orders only) for each member of a group that performed. Others ended up listed on the festival web site as participants by virtue of merely submitting material about themselves.


Still others were wary, but as recently as late last month remained hopeful.

Josie Walsh is a Los Angeles-based choreographer whose Myo Dance Company was one of those told she would receive a grant. Thrilled at the prospect of performing in New York, she complied with Evans's request for $100 for each of the 25 performers in her company. Although she questioned how Evans could pull off such a costly and complex festival, Walsh was optimistic that the show would go on and Evans would honor his commitments, including paying her company (at $640 per dancer) $16,000 to perform.

"You want it to be so true that you fill in the blanks," she said in a telephone interview. "And that's what I've been doing for him."

At the same time, poet and playwright Pam MacLean, who works as a librarian at St. Francis Xavier University in Nova Scotia, was awaiting word on the festival venue and casting for her play, "Her Father's Barn." She also was expecting to get confirmation of the flight and hotel reservations promised for her and six friends and family members. Each had paid $100 to register with the festival.

In Miami, fitness model Elana Hernandez was excited to be chosen as a "spokesmodel" for the festival. She was told she would receive $2,000 as well as expenses. "He seems very legit," Hernandez said.

 Hanh Nguyen, who warned fellow dancers about the festival. Photo: Keith Weng

David Muschell said he is "still in a fingers-crossed kind of mode." An associate professor of English, Speech and Journalism at Georgia College and State University in Mill Village, Ga., Muschell was told his new play, "Searching," would be performed by a New York cast. Late last month he had yet to receive details on the staging of his play but believed it was not too late for the production to fall into place. "New York actors can put together a show in four weeks. That's what they do," he said.

Pam MacLean of Nova Scotia acts in "Her Father's Barn," the play she is told will be performed at the Tribeca Arts Festival. Photo: Marjorie Machattie

Seated in a small conference room shared by a long row of offices on the fourth floor of 349 Broadway, near Leonard Street, and accompanied by a volunteer assistant, Evans sipped a soda and shrugged off questions about the viability of his festival and the suggestion by some that he may be running a scam.

"I mean, good luck to you. If you don't want to, I have no problem with it. When someone registers and they don't want to do it, they get a refund."


For those who worried that there was not enough time to do all that he planned, Evans insisted that he was on schedule. "Later on in the month when they get their reservations, they'll be jumping up and down. But we can't do anything faster than we do it. It wasn't scheduled to be any faster than that."


Evans said he anticipates "considerable" ticket revenues and expects to charge up to $250 for a ticket that includes access to all the events, including dinner. And he played down the expense. "They're not flying first class."

Evans estimated his cost for putting on the festival at $125,000 and said he expected to "probably end up with a surplus of a quarter of a million in which we will do even more next year." He spoke vaguely about his partners, saying only that they were street artists and "some old friends."

Along with giving visibility to unknown artists, Evans said his festival's mission is to promote the arts among children. On the table beside him was a stack of plastic art cases that he said would be filled with supplies and presented on Nov. 1 to Bronx New Mommies, a family help group. He told the Trib that Paul Nagel, arts and culture liaison to Councilman Alan Gerson "indicated they [Gerson's office] will have a representative attend."

"He has no right to say that. It's just not the case," said Nagel, adding that he had visited the festival office last month but found no one there but a receptionist.

Evans said he has a few volunteers working for him and expects more. If the festival were to come off as described, it would be a challenge for an all-volunteer effort.

In addition to performances in smaller venues, Evans said there would be three big events, on Dec. 4, 11 and 18. In an email to the Trib on Oct. 29, he said he would hold a "kick-off" on Dec. 4 and closing festivities on Dec. 18 in the Grand Hyatt ballroom. There would be luncheons, dinners, awards presentations and dance performances as well as "plus size" fashion shows and art exhibits. The venue for the Dec. 11 event, he said, had yet to be chosen.

According to Bridget Hardgrave, catering coordinator at the Grand Hyatt, Evans signed a contract for a $70,000 reception and dinner for 500 people to be held Dec. 18. On Oct. 29, the day his $10,000 deposit was due, she said he was given an extension for the deposit until the following Monday. For the Dec. 4 event, Hardgrave said Evans put a hold on the ballroom but had yet to sign a contract.

The festival web site proclaimed that Ashley Stewart, a large-size clothing line, would co-sponsor events and its fashions would be featured in the shows. Asked by the Trib about Ashley Stewart's involvement, Tia Jackson, the company's special projects manager, said only that they were considering participating and that she had not seen the web site. Three days later the Ashley Stewart name came down.

Weeks before Evans began making his venue announcements, Los Angeles choreographer and dancer Hanh Nguyen, who had sent in $100 for her Notoriety, Inc. dance company, was suspicious. She calculated the cost of transportation, housing, performance fees, venue rentals and work crews. "When you figure out the math," she said, "this guy has to be a multibillionaire."

Early last month Nguyen called the Tribeca Performing Arts Center, the Lower Manhattan Cultural Council and other arts groups in the city and discovered that they knew nothing of the festival. She called her accountant who told her that the festival was not a registered nonprofit (the website calls it a "not-for-profit company," a term that Evans said he distinguishes from a tax-exempt "non-profit"). And she contacted other dance companies listed on the web site, learning that she was not the only one with second thoughts.

"It is unfortunate that we are each out $100," Kaya Munn, a belly dancer in Denver wrote back to her. "But my bigger concern is all of the personal information they have on us and the fact that other people are signing up because they see our names and websites and think it's legit."

Most of the dance companies that responded are in Los Angeles, where the Dance Resource Center of Los Angeles published the festival listing. Nguyen sent an "alert" to the center that was read widely by the dance community. "I am very skeptical and believe this whole thing is a scam!!!" she wrote. "Please save others."

Some, still hoping for news that the festival is real, take comfort in signed contracts from the festival that spell out the generous terms of participation. Josie Walsh, who sent $2,500 to Evans, drew up her own contract and it is signed with the initials "D.C.," which presumably stands for "D. Courtney," a name that appeared on emails to some of the prospective participants.

In an interview with the Trib, Evans first said D. Courtney was someone else on his staff. A few days later he acknowledged he and D. Courtney were one and the same.

"I was just teasing. That's me," he said with a smile. "When you're dealing with people you don't know yet you don't want to be dropping your name."