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Hopefuls
Await Word on Arts Festival
by Carl Glassman
Dale Evans
is a graying, modest-spoken man with an easy smile and gentle manner. There
is not a hint of bravado in his voice when he talks of his fledgling enterprise,
the Tribeca Arts Festival.
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"If you compared us to De Niro's operation, we're a struggling,
dirt poor festival," he said, seated in a Broadway office in
Tribeca. "We're little people doing a lot of little things
that add up to a big effort."
But if Evans were to fulfill all that he has promised, the Tribeca
Arts Festival would be anything but modest, with plays, poetry,
dance, comedy and runway fashion shows as well as art exhibits,
luncheons, gala dinners and more, in venues around Manhattan, from
Dec. 3 to 19. "Now it looks like it will spill over into January
as well," he noted.

Those plans seem especially ambitious for a man who calls himself
a "broken down actor" and former web designer from Los
Angeles who most recently sold his pen-and-ink drawings on New York
City streets. This summer he launched a web site for pet owners-newyorkpets.com-that
soon turned into the "sponsor" of the Tribeca Arts Festival.

In an email blitz that began in August, Evans solicited participants
of every artistic bent, from dancers, hip- hop artists and actors,
to graphic artists, poets and belly dancers. Many of those who signed
up were lured by the offer of a "merit grant" that would
pay for air fare, accommodations and, in some cases, performance
fees.
Some who were chosen declined to accept, saying they had grown suspicious
of the event, which asked for a $100 registration fee (U.S. postal
money orders only) for each member of a group that performed. Others
ended up listed on the festival web site as participants by virtue
of merely submitting material about themselves.
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Still others were wary, but as recently as late last month remained
hopeful.
Josie Walsh is a Los Angeles-based choreographer whose Myo Dance
Company was one of those told she would receive a grant. Thrilled
at the prospect of performing in New York, she complied with Evans's
request for $100 for each of the 25 performers in her company. Although
she questioned how Evans could pull off such a costly and complex
festival, Walsh was optimistic that the show would go on and Evans
would honor his commitments, including paying her company (at $640
per dancer) $16,000 to perform.
"You want it to be so true that you fill in the blanks,"
she said in a telephone interview. "And that's what I've been
doing for him."
At the same time, poet and playwright Pam MacLean, who works as
a librarian at St. Francis Xavier University in Nova Scotia, was
awaiting word on the festival venue and casting for her play, "Her
Father's Barn." She also was expecting to get confirmation
of the flight and hotel reservations promised for her and six friends
and family members. Each had paid $100 to register with the festival.
In Miami, fitness model Elana Hernandez was excited to be chosen
as a "spokesmodel" for the festival. She was told she
would receive $2,000 as well as expenses. "He seems very legit,"
Hernandez said.
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David Muschell said he is "still in a fingers-crossed kind of mode."
An associate professor of English, Speech and Journalism at Georgia College
and State University in Mill Village, Ga., Muschell was told his new play,
"Searching," would be performed by a New York cast. Late last
month he had yet to receive details on the staging of his play but believed
it was not too late for the production to fall into place. "New York
actors can put together a show in four weeks. That's what they do,"
he said.
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Seated in a small conference room shared by a long row of offices
on the fourth floor of 349 Broadway, near Leonard Street, and accompanied
by a volunteer assistant, Evans sipped a soda and shrugged off questions
about the viability of his festival and the suggestion by some that
he may be running a scam.
"I mean, good luck to you. If you don't want to, I have no
problem with it. When someone registers and they don't want to do
it, they get a refund."

For those who worried that there was not enough time to do all that
he planned, Evans insisted that he was on schedule. "Later
on in the month when they get their reservations, they'll be jumping
up and down. But we can't do anything faster than we do it. It wasn't
scheduled to be any faster than that."
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Evans said he anticipates "considerable" ticket revenues
and expects to charge up to $250 for a ticket that includes access
to all the events, including dinner. And he played down the expense.
"They're not flying first class."
Evans estimated his cost for putting on the festival at $125,000 and
said he expected to "probably end up with a surplus of a quarter
of a million in which we will do even more next year." He spoke
vaguely about his partners, saying only that they were street artists
and "some old friends."
Along with giving visibility to unknown artists, Evans said his festival's
mission is to promote the arts among children. On the table beside
him was a stack of plastic art cases that he said would be filled
with supplies and presented on Nov. 1 to Bronx New Mommies, a family
help group. He told the Trib that Paul Nagel, arts and culture liaison
to Councilman Alan Gerson "indicated they [Gerson's office] will
have a representative attend."
"He has no right to say that. It's just not the case," said
Nagel, adding that he had visited the festival office last month but
found no one there but a receptionist.
Evans said he has a few volunteers working for him and expects more.
If the festival were to come off as described, it would be a challenge
for an all-volunteer effort.
In addition to performances in smaller venues, Evans said there would
be three big events, on Dec. 4, 11 and 18. In an email to the Trib
on Oct. 29, he said he would hold a "kick-off" on Dec. 4
and closing festivities on Dec. 18 in the Grand Hyatt ballroom. There
would be luncheons, dinners, awards presentations and dance performances
as well as "plus size" fashion shows and art exhibits. The
venue for the Dec. 11 event, he said, had yet to be chosen.
According to Bridget Hardgrave, catering coordinator at the Grand
Hyatt, Evans signed a contract for a $70,000 reception and dinner
for 500 people to be held Dec. 18. On Oct. 29, the day his $10,000
deposit was due, she said he was given an extension for the deposit
until the following Monday. For the Dec. 4 event, Hardgrave said Evans
put a hold on the ballroom but had yet to sign a contract.
The festival web site proclaimed that Ashley Stewart, a large-size
clothing line, would co-sponsor events and its fashions would be featured
in the shows. Asked by the Trib about Ashley Stewart's involvement,
Tia Jackson, the company's special projects manager, said only that
they were considering participating and that she had not seen the
web site. Three days later the Ashley Stewart name came down.
Weeks before Evans began making his venue announcements, Los Angeles
choreographer and dancer Hanh Nguyen, who had sent in $100 for her
Notoriety, Inc. dance company, was suspicious. She calculated the
cost of transportation, housing, performance fees, venue rentals and
work crews. "When you figure out the math," she said, "this
guy has to be a multibillionaire."
Early last month Nguyen called the Tribeca Performing Arts Center,
the Lower Manhattan Cultural Council and other arts groups in the
city and discovered that they knew nothing of the festival. She called
her accountant who told her that the festival was not a registered
nonprofit (the website calls it a "not-for-profit company,"
a term that Evans said he distinguishes from a tax-exempt "non-profit").
And she contacted other dance companies listed on the web site, learning
that she was not the only one with second thoughts.
"It is unfortunate that we are each out $100," Kaya Munn,
a belly dancer in Denver wrote back to her. "But my bigger concern
is all of the personal information they have on us and the fact that
other people are signing up because they see our names and websites
and think it's legit."
Most of the dance companies that responded are in Los Angeles, where
the Dance Resource Center of Los Angeles published the festival listing.
Nguyen sent an "alert" to the center that was read widely
by the dance community. "I am very skeptical and believe this
whole thing is a scam!!!" she wrote. "Please save others."
Some, still hoping for news that the festival is real, take comfort
in signed contracts from the festival that spell out the generous
terms of participation. Josie Walsh, who sent $2,500 to Evans, drew
up her own contract and it is signed with the initials "D.C.,"
which presumably stands for "D. Courtney," a name that appeared
on emails to some of the prospective participants.
In an interview with the Trib, Evans first said D. Courtney was someone
else on his staff. A few days later he acknowledged he and D. Courtney
were one and the same.
"I was just teasing. That's me," he said with a smile. "When
you're dealing with people you don't know yet you don't want to be
dropping your name."
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