Shoe
Store Replacing Movie Screens
Out with the reels, in with the heels.
A national shoe store chain is ready to step into the space formerly occupied
by five screens of Battery Park Citys Regal Cinemas.
DSW: Designer Shoe Warehouse plans to open in March on the second floor
of the theater complex, in the Embassy Suites hotel building at North
End Avenue and Murray Street.
The only multiplex in Lower Manhattan shrank from 16 to 11 screens when
the second floor was closed in July. The remaining screens are on the
third and fourth floors.
The shoe store will be 30,000 square feet, enough space for 32,700 pairs
of shoes, said Camille Merkle, a DSW spokeswoman. The company, which has
133 stores in 27 states, chose the site for its first Manhattan store
at a time when many nearby retailers are struggling.
Dick Westerling, senior vice president of marketing at Regal Cinemas,
said that the buildings developer and owner, Forest City Ratner,
elected to take back the five screens as allowed in the theaters
lease.
Rick Ferrell, retail property manager at Forest City Ratner, said it was
a mutual accommodation between his company and Regal.
The theater often draws small audiences to its screenings.
Julie Rauer, a regular moviegoer who lives in the financial district,
said she was disappointed by the closing of the five screens.
We have few sources of entertainment and culture down here,
she said. People say they want more of it, but apparently there
was not enough support for the movie theater. I just hope they dont
close more screens.
Nicole Hutt, who lives at 22 River Terrace, two blocks from the theater,
said she liked the lack of crowds at the theater and hoped that fewer
screens wont mean bigger audiences. But she said she would definitely
go to check out the new store, and depending on the quality of shoes,
Id shop there.
Another BPC resident, Alicia Stanton, said she welcomed more local shopping
options, though her husband Michael said he was not a big shopper
and would rather have more movie choices.
Beth Coleman, who has lived at Gateway Plaza for 16 years, was disappointed
by the kind of retail that was chosen. A shoe store is probably
the last thing we need, she said. There are plenty of more
helpful things they could use that space for like a Fairway.
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